For local businesses leaking leads

Turn a confusing website into a lead machine.

A polished DIY website improvement kit that shows small business owners exactly what to fix: homepage clarity, local SEO, trust signals, calls to action, follow-up, and content.

Get instant access — $19See what’s included

Instant digital download package. Built to help service businesses get more leads from traffic they already have.

Most small business websites don’t need a redesign first.

They need the basics fixed: a clear promise, obvious next step, local search signals, and proof that a real business stands behind the page.

Visitors should understand what you do within five seconds.
Phone, quote, or booking CTAs should be obvious on mobile.
Your city, services, and trust signals should appear where people actually look.
Follow-up messages should turn missed opportunities into revenue.

Everything inside the kit

Practical assets a business owner can use immediately — not theory, not fluff.

01

Website Fix Checklist

Score homepage clarity, CTA strength, trust, local SEO, speed, and offer clarity.

02

Homepage Audit Worksheet

A guided worksheet for identifying the highest-impact fixes first.

03

Landing Page Template

Fill-in-the-blank copy structure for service pages and local landing pages.

04

Local SEO Quick Fix Guide

Page titles, H1s, Google profile basics, service pages, reviews, and FAQs.

05

Trust Builder

Review requests, testimonial formulas, guarantees, trust strips, and about copy.

06

30-Day Content Calendar

A month of simple local content ideas that build authority and trust.

Built for businesses that sell trust.

Home services, med spas, dentists, realtors, contractors, consultants, coaches, and local professionals can all use this kit to make their website easier to trust and easier to act on.

Best for businesses with an existing website that feels “okay” but underperforms.
Ideal before hiring a designer, SEO agency, or copywriter.
Pairs perfectly with a Jax mini-audit for a custom priority list.

Questions before buying?

Is this only for SEO?

No. It includes local SEO basics, but the bigger goal is conversion: clearer messaging, stronger trust signals, better CTAs, and follow-up templates.

Do I need technical skills?

No. The kit is written for business owners and operators. You can hand it to a web designer, VA, marketer, or use it yourself.

What if I want someone to review my site?

Use the Jax Mini Website Audit upsell. Jax reviews your site and returns the top 5 likely fixes.

Is this a custom audit?

The kit is a reusable DIY product. Custom audits are sold separately through Jax.

Fix the highest-impact website mistakes this week.

Get the checklist, worksheets, local SEO guide, copy templates, and follow-up scripts in one package.

Get the kit for $19
Get the kit — $19