What to check first
Start with the areas most likely to affect revenue.
Above-the-fold clarity
Can a visitor tell what you do, who you help, and what to do next in five seconds?
Mobile call-to-action
Is the phone, quote, booking, or contact action obvious without pinching or scrolling forever?
Trust proof
Are reviews, guarantees, certifications, years in business, or before/after proof visible?
Common lead leaks
Most underperforming local websites lose visitors through vague copy, hidden contact options, slow pages, weak service pages, and no follow-up system.
Generic headlines
Replace “Welcome to our website” with a specific outcome and location.
Weak local SEO
Add service, city, neighborhood, and FAQ content naturally.
No follow-up
Use missed-call, quote, and estimate follow-up templates.
Want the templates instead of another article?
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